Developing and launching a challenger brand. Taking a new beverage to market requires insight and preparation, even more so when that beverage represents a whole new concept – fulvic black water.
After developing a brand strategy which was aligned to the businesses’ objectives, defining the target audience and brand positioning, we developed and trademarked elements that would symbolise the brand and capture the attention of health-oriented individuals – the TRACE™ name, logo and ‘Go. One Better.’ tagline.
The project also included brand guidelines and packaging design, all of which culminated in a successful launch and acquisition by a competitor shortly thereafter.