This 2 year initiative was supported by the Department for International Development (DFID) which as of September 2020 merged with the Foreign, Commonwealth and Development Office (FCDO) and the Carbon Trust. The Public Sector Energy Efficiency (PSEE) Project required a corporate identity prior to launch and setting out to improve energy efficiency in over 3,500 businesses by offering a variety of consulting services.
After designing the logo, we created brand guidelines and presentations to effectively communicate the project’s USP’s. Over 2,700 businesses were able to access online and print resources to review their existing energy consumption habits and with financial support from the PSEE and Carbon Trust were then able to implement new and more efficient energy strategies.
With workshops and marketing communications the PSEE overcame the lack of awareness about the benefits of energy efficiency and energy management in South Africa.