Advertising
and Design

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Trace: Brand Development


Taking a new beverage to market is not easy, particularly when that beverage represents a whole new concept – pitch black fulvic water. We started with name development before moving onto logo design, establishing a brand that would capture the attention of health-oriented individuals. Through a careful selection process, we developed packaging and stationary that are not only functional and creative, but meet with the brand’s future expansion strategy.


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