Advertising
and Design

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PSEE: Brand Development


The National Business Initiative (NBI), whose members include a number of stock exchange listed companies, required a new brand identity for the Private Sector Energy Efficiency (PSEE) project. With the support of the UK Department for International Development (DFID), the PSEE project set out to improve energy efficiency in over 3 500 companies by offering a variety of consulting services. We conceptualised various options, settled on a preferred logo then developed brand identity guidelines, office applications as well as a host of external communication applications.


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