Advertising
and Design

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Oxus Gold: Brand Development


The brand identity was inspired by the British Museum’s Oxus treasure. The logo design pays homage to the intricately crafted jewellery from Persia’s Achaemenid Empire and is inspired by a griffin-headed bracelet, which was often used as a gift of honour at the Persian court. The superior quality of the gold used in these treasures resonates with Oxus Gold, a London Stock Exchange listed company that mines the precious metal in Central Asia.