Advertising
and Design

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MINI Flat Rate finance


MINI Financial Services needed to meet the challenges presented by a fluctuating interest rate. We communicated their flat rate offer in a number of ways. In one treatment, we used a roller coaster as a metaphor and drew a comparison between the fluctuations and the stable fixed rate offer. The campaign gave us the opportunity to use multiple mediums and tactical elements, ranging from window decals to coasters.


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