When a major bank wanted to create excitement about an event for clients in their upper echelons, we made magic happen. The theme chosen was “An Ace Up Our Sleeve”. The invitation combined several elements, including a custom designed deck of cards, and was revealed in sequence. In this way, we were able to conjure up excitement about the event and remind FNB’s customers of their importance. Not only did FNB and their guests applaud the project, but it was also recognised by the advertising industry at the Loerie Awards.