Advertising
and Design

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BMW Flat Rate finance


In an uncertain economy, the motor industry is often one of the first to register a decline in sales. BMW Financial Services countered this with an offer that included a fixed interest rate coupled with flat rate insurance. We used a number of visual metaphors to communicate the flat concept, added historical interest rate data and compared it to the substantially superior offer. Campaigns such as this show our ability to develop creative solutions in the often-staid world of financial services advertising.


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