Advertising
and Design

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BMW Financial Services: Treat Customers Fairly internal campaign (TCF)


When it comes to treatment of customers, financial services providers are held to high standards. The Fair and Square internal campaign was developed to motivate personnel, reinforce policy and create a customer-centric culture. By incorporating a popular mnemonic device, we created a series of e-mails, posters, communal displays and direct marketing material to introduce staff to key concepts.


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